The U.S. prescription drug market is worth $400 billion. Companies such as GoodRx, RxSaver and now Amazon Pharmacy are starting to bring pricing transparency. Online pharmacy services are projected to hit revenues of $131 billion by 2025 worldwide. The Amazon Prime prescription savings benefit can save members up to 80% off generic and 40% off brand name medications when paying without insurance. The pharmacy market is evolving and getting disrupted in the US. One of the players revolutionizing the customer experience in the space is Truepill. Truepill helps traditional healthcare companies, plan groups and pharmaceutical manufacturers create customized, digital experiences at scale with their Truepill’s digital platform. In this episode, the Co-Founder and President of Truepill - Sid Viswanathan talks about 

- how is digitalization changing the pharmacy industry, 

- the rise of modern digital healthcare, 

- what healthcare companies need to know about building digital experience for their customers and more.


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